If you open my smartphone photo library, you'll see at least twenty photos of my cats immediately. I'm talking a dozen photos of the same pose, not even doing anything exceptional. In short, I love cats and taking pictures of my cats.
Filters range from angels and devils to kissy faces and toast hats. And yes, I did try it with my cats. The filter didn't register on Koda the Kitten's face, but Puck worked just fine.
The feature seems like an add-on to the object recognition update from last year. Last November Snapchat let users take pictures of food, pets, or a location and generated relevant filter slogans.
Cat Lenses is Snapchat's latest endeavor to bring user's back. Recently, the social media site announced Snap Originals, a TV-style feature with exclusive shows in the app.
Last month the app added 20 new partners to curate more stories with user-generated content. New partners included CNN, Harper's Bazaar, iHeart, and others.
Apps are constantly updating to drive user engagement. Snapchat seems to be scrambling as it has been suffering a steady loss of users over the past two months.
Perhaps a culmination of Snapchat's new features will be enough to stop the user exodus. Regardless, users will return for a while to take some fun pictures with their pets.
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- Snapchat released the "Cat Lenses" feature for users to add selfie filters to their photos with pets.
- The addition is a fun novelty but might not be the sure-fire way to keep users faithful to the site.
- Snapchat adds 20 news partners as it tries to find a way to stop its user exodus
- Snapchat enhances Snap Maps with weather and world effects
- 'Snap Originals' lets users watch TV-style shows on the app
- How to use Instagram's new Nametag feature and find friends easier
- Snapchat should have never made it this far (CNET)
- Snapchat loses 3 million users despite Q2 revenue growth (ZDNet)
- Snapchat Spectacles: A cheat sheet (TechRepublic)