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Puck trying out Snapchat's "Cat Lenses." (Credit: Shelby Brown/ Download.com)

If you open my smartphone photo library, you'll see at least twenty photos of my cats immediately. I'm talking a dozen photos of the same pose, not even doing anything exceptional. In short, I love cats and taking pictures of my cats.

If you do too, Snapchat (iOS, Android) is rolling out "Cat Lenses." The new feature will drop a filter on you and your feline friend.

Filters range from angels and devils to kissy faces and toast hats. And yes, I did try it with my cats. The filter didn't register on Koda the Kitten's face, but Puck worked just fine.

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The feature seems like an add-on to the object recognition update from last year. Last November Snapchat let users take pictures of food, pets, or a location and generated relevant filter slogans.

Cat Lenses is Snapchat's latest endeavor to bring user's back. Recently, the social media site announced Snap Originals, a TV-style feature with exclusive shows in the app.

Last month the app added 20 new partners to curate more stories with user-generated content. New partners included CNN, Harper's Bazaar, iHeart, and others.

Apps are constantly updating to drive user engagement. Snapchat seems to be scrambling as it has been suffering a steady loss of users over the past two months.

Perhaps a culmination of Snapchat's new features will be enough to stop the user exodus. Regardless, users will return for a while to take some fun pictures with their pets.

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Takeaways

  1. Snapchat released the "Cat Lenses" feature for users to add selfie filters to their photos with pets.
  2. The addition is a fun novelty but might not be the sure-fire way to keep users faithful to the site.

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Shelby is an Associate Writer for CNET's Download.com. She served as Editor in Chief for the Louisville Cardinal newspaper at the University of Louisville. She interned as Creative Non-Fiction Editor for Miracle Monocle literary magazine. Her work appears in Glass Mountain Magazine, Bookends Review, Soundings East, and on Louisville.com. Her cat, Puck, is the best cat ever.