For over ten years, the Shazam app has helped users identify catchy tunes they hear within seconds, giving people the chance to add good songs they hear outside to their own personal library.
Now, Shazam is upping the ante by allowing users to share songs they catch in Instagram Stories. In an announcement on Twitter yesterday, the company said they will add a share button to the app that will make it quick and easy to post a photo of the song you found on Instagram.
The feature is available only for iOS right now but it will soon be present on Android devices as well. Version 12.3 of Shazam has been in the works for a while, and users must have the latest updated versions of both Instagram and Shazam for the new feature to work.
In late September, Apple completed an estimated $400 million purchase of Shazam and said the app would no longer be inundated with ads, which had been an issue users complained about as the app became more popular. Apple initially announced the acquisition last December, but only received EU approval of the deal in September, according to Reuters.
Once you open Shazam and ID a song, there will be a new share button that gives you the option to send it to your Instagram Stories page. A screenshot is taken of the song and artist, and anyone who sees the Shazam song on your Instagram Story can click the "More on Shazam" button to get more information on the song.
Before outright buying Shazam, Apple had a deal with the app that allowed people to ask Siri "What song is playing," and get a Shazam-backed response. Shazam has been around since the early 2000s but only gained prominence in 2007 with the release of the latest iPhone. Since then it has been downloaded over 1 billion times.
"Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere," Apple's Vice President of Apple Music Oliver Schusser said in September.
"With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music."
Apple had to wait for almost a year as the EU conducted an investigation into whether it would be unfair for them to own the UK-based app.
"After thoroughly analyzing Shazam's user and music data, we found that their acquisition by Apple would not reduce competition in the digital music streaming market," EU competition commissioner Margrethe Vestager said in a statement in September.
"Data is key in the digital economy. We must therefore carefully review transactions which lead to the acquisition of important sets of data, including potentially commercially sensitive ones."
Instagram has also been busy as of late when it comes to music, adding support for both Soundcloud and Spotify earlier this year.
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