Instagram's massive popularity has created its own ecosystem of corresponding apps that give you even more filters or help you cut together fun videos for an Instagram Story. This week, Panoram unveiled itself as the latest app attempting to leech off the success of Instagram.
With Panoram, users can turn their long panoramic wide shots into three Instagram-digestible images that can be added to your regular photo feed or Stories. Unfortunately, the app is only available on iOS devices, and it is unclear when an Android version will be released.
"A number of major social media platforms like Snapchat, Instagram, Facebook, and WhatsApp allow the users to add a temporary picture/video/text as their 'story' which usually lasts for 24 hours. While it is a great way to immediately share something interesting with friends, one drawback of these stories is that they only work best for images of certain sizes," the company wrote in a press release this week.
"Other picture sizes, for example, a Panoramic picture either doesn't fit properly in the frame or is, shortened which does not look very appealing. But now with the Panoram app, the iPhone users will be able to 'storify' their Panorama pictures easily."
The app is technically free, but all of the pictures come with a Panoram watermark, which can only be removed if you pay an in-app fee of $1.
Panoram gives you a variety of options for editing, previewing and uploading photos, allowing you to zoom in, move the image up or down and posting it directly to the story format. It works with Instagram, Facebook, Snapchat and WhatsApp on a variety of iOS devices, letting you save edited photos without changing the original file.
The app's specificity seems to be its most obvious upside, but it has a tough road ahead trying to make a dent in the crowded Instagram-adjacent field. Apps like Layout, Boomerang, Snapseed, VSCO, Priime and dozens of others offer a buffet of photo or video editing tailored directly to the Instagram crowd.
Many of these apps also offer engagement services to boost the popularity of your content and in-depth programs that give you greater curatorial control of your Instagram page. Others focus in on helping you create good-looking Stories or aggregate content across multiple social media profiles.
If you'd like some help editing your panoramic photos for Instagram, find the app here.
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