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(Credit: New York Public Library)

In honor of Halloween, the New York Public Library (NYPL) is launching Edgar Allan Poe's "The Raven" as an Insta Novel on Instagram (iOS, Android).

"The Raven" is the third installment of the popular Insta Novel project that turns classic literature into Instagram Stories. Poe's narrative poem was originally published in 1845, telling the dark tale of a mysterious raven visiting a distressed lover who slowly descends into madness.

"'The Raven' includes a unique series of animations produced by Psyop and Studio AKA that takes readers on an ominous procession through a stark psychological landscape where the differing perspectives of both the Raven and Poe's protagonist are depicted," NYPL said in a press release.

SEE: Edgar Allan Poe's favorite apps: The Halloween edition

NYPL launched "Alice in Wonderland" by Lewis Carroll as its first Insta Novel in September. The novel was split into two Instagram Stories with animations illustrated by Magoz, from the creative agency Mother in New York.

At the beginning of October, NYPL added "The Yellow Wallpaper" by Charlotte Perkins Gilman to Insta Novels. The second installment was illustrated by Mother artist Buck.

NYPL is planning Franz Kafka's "The Metamorphosis," but the release date has yet to be announced.

NYPL's Insta Novel project was deemed a success after both novels were read 60,000 times and the library's Instagram gained an additional 100,000 followers after the launch. Downloads for NYPL's e-reader app, SimplyE (iOS, Android), climbed 70 percent in two weeks post-launch.

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Takeaways

  1. The New York Public Library released its third Insta Novel, "The Raven" by Edgar Allan Poe, for Halloween.
  2. The Insta Novel project was a team effort by NYPL and Mother in New York. "The Raven" joins "Alice in Wonderland" and "The Yellow Wallpaper" on NYPL's Instagram page.

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Shelby is an Associate Writer for CNET's Download.com. She served as Editor in Chief for the Louisville Cardinal newspaper at the University of Louisville. She interned as Creative Non-Fiction Editor for Miracle Monocle literary magazine. Her work appears in Glass Mountain Magazine, Bookends Review, Soundings East, and on Louisville.com. Her cat, Puck, is the best cat ever.