Peloton may not think you need one of its $2,000 stationary bikes to work out with its all-star in-studio trainers. It perhaps doesn't even believe you need its $4,000 treadmill due out this fall to get fit.
But what it really thinks you need is its new Peloton Digital iPhone app and an affordable monthly subscription, which lets you participate in live and on-demand studio classes for cycling, running, bootcamp, and even outdoor workouts -- from anywhere, using your phone.
Live and on-demand classes, right on your phone
The latest update to the Peloton Digital app for iOS gives you access to 20 live classes a day, led by instructors out of the company's New York exercise studio, without the need for one of Peloton's spin bikes. Or, if you can't make a live class, you choose from Peloton's library of on-demand classes that range from biking to treadmill workouts and floor strength training to stretching.
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Peloton's Digital app also offers coaching for outdoor running workouts, with an instructor providing detailed audio guidance from warmup to cooldown, with playlists tailored to the particular run.
The app is free to download, and a monthly membership is $19.49. You can also sign up for a week for $5.99. Access to classes via Android, Fire TV, and the web are coming later this year, the company said.
Move away from the bike
Uncoupling its instructor-led training from its exercise equipment is a big move by Peloton -- which up to now has sold the exercise bike and it spin class instruction as a package deal -- and puts the company in an increasingly crowded field of affordable live and on-demand exercise classes you can participate in from home.
But even at $1,995 for one of Peloton's spin bikes and a $39.99 monthly fee for cycling classes, Peloton's package deal may be a better bargain than what you get from high-end workout studios, which can start at $150 to $200 per month, with exercise classes beginning at $30 per session.
Peloton's stationary bike is adjustable, letting you resize it for the various members of a household. And via the bike's 22-inch HD touchscreen you participate in live or on-demand spin classes, viewing the instructor, class participants and leaderboard, and your exercise metrics right on the display.
Or go bigger and order the Tread, the company's $3,995 treadmill that will sport a 32-inch HD touchscreen with soundbar and offer access to 10 live cardio and strength classes a day or more than 1,000 on-demand classes.
But either way -- through its iOS app or its bike or treadmill and online classes -- Peloton's goal is to get you moving outside of the gym.
- Peloton's fitness app for iPhone lets you participate in Peloton Tread Studio workouts as well as outdoor running and other workout classes.
- You can take Peloton's fitness classes without the need for expensive Peloton exercise equipment.
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