Netflix creates shows that often inspire binge-watching -- and while eagerly awaiting the next season, people love to talk about recap pieces, fan theories and memes.
Netflix has now added support for Instagram Story integration. So, if you just got around to watching Bird Box, for example, you can share the show on Instagram directly from the Netflix app.
For now, the feature will launch for iOS users, according to the company's announcement on Twitter.
When you tap the Share button in the streaming service's mobile app, you can now select Instagram Stories in the Share Sheet.
The movie or show's custom art will be added to your Instagram Story, which is visible for 24 hours. Like any Story, you can customize it further with text, stickers and polls.
If another user has Netflix on their device and views your Story, they can tap Watch on Netflix in the top left to launch the Netflix app.
The new feature hinges on the viewer having an iPhone with Netflix installed. Of course, it could drive Netflix app installations. It should be especially popular with younger users, who tend to prefer Instagram Stories over Facebook statuses.
Netflix began 2019 by raising the prices on all three of its streaming plans. The company faces higher production costs and higher licensing fees.
In addition, the company is concerned about how account sharing will affect their bottom line in the future. By 2021, $9.9 billion of pay-TV revenues and $1.2 billion of OTT revenues will be lost to credentials sharing, according to Parks Associate, a research firm.
At CES 2019, Synamedia debuted a new AI program designed to flag shared accounts on the streaming platform.
Nevertheless, Netflix remains highly popular, finishing 2018 as the third most popular downloaded app in the world.
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- Netflix announced iOS users can share their favorite shows in an Instagram Story directly from the Netflix app.
- If another iOS user with Netflix views your Instagram story, they can tap Watch on Netflix and the show will launch in their app.
- Instagram now lets users 'regram' to multiple accounts
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