The country's largest supermarket chain unveiled a new app for its customers designed to promote healthy eating and shopping.
Kroger, based in Cincinnati, named the app OptUp and separated it from its primary mobile shopping app by having it help shoppers make healthier decisions with what the buy at the supermarket.
With the app, shoppers add items they plan to buy and then see a nutrition score for each item on a scale of 1 to 100, with healthy foods scoring 71 and higher and marked green, unhealthy foods scoring between 1 and 35 and marked red, and foods in-between scoring 36 to 70 and colored yellow. The app then assigns you an OptUp score to give you an idea of how healthy your purchases have been over the past eight weeks. The goal is to achieve a score of at least 600.
"Products in the green category score 71 or better and are lower in saturated fat, sodium, sugar, and calories, and may be higher in fiber, protein, and fruit/vegetable, or nut content," Kroger wrote in a news release.
"OptUP is a collaboration among our health, tech, digital, and 84.51° teams," said Yael Cosset, Kroger's chief digital officer, in a statement.
"The data-driven app creates a more transparent and educational experience for our customers, continuing our commitment to help Americans shop, eat, and live healthier on their terms."
Kroger says the scores are based on the assessments of the company's dietitians and nationally recognized nutrition standards, adding that customers should "have a cart mix that is at least 50 percent green category products."
To help make better food choices, you can receive suggestions for healthier options based on your buying patterns and can even set up appointments with dieticians.
"As part of redefining the customer experience, we are encouraging our shoppers to engage in a balanced, holistic approach to selfcare," said Colleen Lindholz, Kroger's president of pharmacy and The Little Clinic.
"Kroger's new OptUP app is transformational for the food retail industry. The app puts nutritional information at your fingertips and makes finding and buying better-for-you products easier and simpler."
Through the app, you can search for the nutritional information of every item you buy and even get groceries delivered to your door.
The app is available for iOS and Android smartphones.
Kroger has a massive share of the traditional grocer market, bringing in $122.6 billion in 2017 through their 2,800 stores across the US.
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- Kroger has created a nurtional shopping app designed to help you make healthier choices when you shop at one of its grocery stores.
- The app will rate your purchases based on how healthy it is and provide your household with an overall score that you can help you adjust your habits.
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