Since its inception six years ago, King's Candy Crush franchise has won hundreds of millions of fans with such popular titles as Candy Crush Saga (iOS, Android), Candy Crush Soda Saga (iOS, Android), and Candy Crush Friends Saga (iOS, Android).
Chief among them is CEO of King Digital Entertainment, Riccardo Zacconi, who told Download.com that he hasn't lost his taste for the sweet match-three puzzle games since originally developing them.
King games aside, Zacconi also spoke about his favorite communication apps and the news app that has him "hooked."
What's the one app that you use the most and why?
What's the last app you downloaded? Why?
Candy Crush Friends Saga is the last game I downloaded. It's the latest addition to the franchise! The game features new 3D graphics and characters that have distinct personalities. Not to mention, each character has an awesome dance. (When I'm not playing Candy Crush Friends Saga, I'm working on my Tiffi dance.) I really hope everyone loves the game as much as I do.
When you wake up in the morning, what are the first apps you look at?
I check my emails and messages, read the news on the Financial Times (iOS, Android) app, and listen to music on Spotify (iOS, Android). On the weekend I also read stories on Hooked (iOS, Android). They are so good that I decided to invest in the company.
If you could invent your own app, what would it do?
The beauty of our work at King is that we create the apps we love. This is how we created some of the most successful games on the App Store: Candy Crush franchise games, Farm Heroes Saga (iOS, Android), Bubble Witch 3 Saga (iOS, Android) and Pet Rescue Saga (iOS, Android). Besides games, I would love to invent apps to help older people and people with rare diseases.
If there was an app that could save civilization, what would it be?
An app to inform people about climate change, identify solutions, and gather people behind concrete actions.
Are you an Android or Apple user? Why?
I'm an Apple user because an iPhone was my first smartphone and I never switched.
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