Select Instagram users are testing out the mobile app video tagging feature. TechCrunch reported tagging in videos will work similar to tagging photos. It's possible videos would be more difficult to tag friends in.
Tagging in a video redirects users to a new page, "People in this Video." The page displays the Instagram users who are in the video or anyone the user might want to add. It doesn't look like the videos will appear on tagged users' profiles like photos do.
The feature is only on mobile currently. Instagram hasn't said too much about the test or plans for a larger launch.
It's interesting that it has taken so long to let users tag in them. In that five-year period, Instagram has suggested tagging friends in video comments.
Perhaps video tagging is on the backburner because Instagram has historically been popular for just photo-sharing. With Instagram's more clickable ads, it could be financially advantageous to push video tagging along.
With advertisers placing highly tailored videos in user feeds, it could draw more engagement if videos have tagging. Instagram's go-to phrase seems to be: "We're always testing ways to improve the experience on Instagram and bring you closer to the people and things you love."
What could draw people on social media closer together than more ways to tag each other in important videos, funny memes, or happy memories?
FOLLOW Download.com on Twitter for all the latest app news.
- Instagram is trying out video tagging amongst a select number of users, though they don't have a timeline on a full rollout.
- Photo tagging and other features came before video tagging, making it seem like an overdue next step.
- Instagram will now let you request a verified profile and launches app-based 2FA
- Instagram is reportedly creating a standalone shopping app
- Instagram Lite app speeds photo sharing for users with bad internet connections
- How to use Instagram's new live video chat for 1-to-1 or group calls
- Instagram adds ability to re-share story posts from friends (CNET)
- Facebook, Instagram get more digital wellness controls (ZDNet)
- Instagram IGTV: 3 ways businesses can use the new service (TechRepublic)