The creator accounts would allow users to access a suite of tools that would allow them to monitor growth insights like follower count, how many are unfollowing, and better direct messaging management.
Creators will get daily and weekly insights into follower counts alongside content recaps. Influencers can then track what may have led to a surge or decrease in followers.
Instagram influencers tend to have high follower counts and can reach a large audience. Because of that, brands often reach out to influencers to get them to promote their product and sell ads.
Ashley Yuki, an Instagram product manager, told the Hollywood Reporter, who first reported the story, that creators are "an important part of our community."
"We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators] personal brands," Yuki said.
Instagram offers Business Accounts that work similarly to how creator accounts will. Business owners or brands can get real-time metrics for their posts and insights into follower engagement.
A difference is, creator accounts will be more tailored to influencers and artists.
The creator accounts are in testing, and the company is planning a wider roll out next year. It's unknown how many followers a user would need to qualify for a creator account or if the service will have a subscription fee.
Download.com reached out to Instagram for comment. We'll update when we hear back.
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