For some time, Facebook (download for iOS or Android) users have been able to create fundraisers on the social media site and raise money for non-profits. Often, Facebook matches pledges to motivate people to donate.
Now, Instagram (download for iOS or Android) is getting on board by making charitable giving easier. Tipster Jane Manchun Wong spotted the social media site testing a donation sticker feature for Stories.
Wong's screenshots on Twitter indicate that you'll be able to search a list of non-profits and link the one you choose directly to the sticker. Until now, users have had to link donation sites in their bios.
The potential feature is concerning because of how it might store credit card information. Having the information saved would let Instagram offer faster checkout on other items.
Instagram did not immediately reply for comment.
When Facebook, which owns Instagram, added its donation feature, it required several steps to remove your credit card information.
"Instagram only marks your credit card entry as 'disabled' instead of actually deleting the data when you remove it from your payment methods," Wong tweeted.
It makes sense that Instagram would venture into charitable giving. Last October, the app improved its artificial intelligence (AI) features to better detect cyberbullying and added camera kindness effects for Stories.
The social media site has also been progressively testing the commerce waters over the past year.
Last September Instagram was rumored to be working on standalone app IG Shopping. Shortly after the announcement, the company said that it was adding a dedicated shopping channel topic and Shopping in Stories.
The site's Nametag feature, which debuted last October, can also help users connect with businesses.
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- The potential feature is concerning because of how it might store credit card information. Having the information saved would let Instagram offer faster checkout on other items.
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