Move over Boston. Your elegant lobster dinners at Atlantic Fish Co., classical music presentations by the Boston Symphony Orchestra and picture-perfect sunset views from the Skywalk Observatory simply aren't cutting it anymore.
In 2018, for the third year in a row, Instacart unpacked grocery data and examined millions of searches for "20 universally romantic search terms" from customers around the US and Ontario, Canada, over Valentine's Week. The cities with the strongest relative rise in customer interest rose to the top of the list, and the ones that treated it like just any other week careened down to the bottom, on what the company calls the "Instacart Romance Index".
Boston, which held the top spot for the past two years, was pushed down to no. 7 by its 100-year-younger city to the south, where residents known as Baltimoreans are bestowing their significant others with more tokens of their affection than people in other cities. The spike in flower searches alone increased by 755 percent.
Speaking of flowers, searches for florals overtook last year's top search term -- chocolate. In fact, the top trio of searched terms include "roses," "floral" and "flowers." Not surprisingly searches for "Hearts," which surface items like heart-shaped cookies, cheese and ring pops, also saw a major increase -- growing by 256 percent.
Baltimore is followed by Denver, which managed to work its way up at least a Mile High from being last year's fifth least romantic city. San Diego, Seattle, Houston and San Antonio also made the leap from the least list to the most list. Los Angeles and Phoenix are new to the list, and Austin, once the number three most romantic city has dropped to no. 10.
Long gone are the days of cruising down the freeway of love in the Motor City, because Detroit is now the least romantic city in the US.
At one time, "Nothing could be finer than to be in Carolina in the morning" with your sweetie, according to singer Al Jolson. But Charlotte and Raleigh are now two and three on the least romantic list, followed by Oakland, Minneapolis, Philadelphia, Atlanta, Indianapolis and Toronto.
Frank Sinatra made New York in June as romantic as Billie Holiday made autumn in the Empire City. But around Valentine's Day, The City That Never Sleeps is apparently a snoozefest when it comes to Valentine's Day week, closing out the list of least romantic cities.
Users who don't want to find themselves on their partner's least romantic list can easily purchase Valentine's gifts, including flowers, candy, wine, cards and more from their favorite stores in as little as an hour with Instacart.
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- For the third year in a row, Instacart unpacked grocery data and examined millions of searches for "20 universally romantic search terms" from customers around the US and Ontario, Canada, over Valentine's Week, to uncover which cities are the most and least romantic and which related searches are the most popular.
- The data shows that Baltimore is the most romantic city and Detroit is the least, and flowers are now more popular than chocolate.
- LGBTQ dating app HER can help you meet your perfect match for Valentine's Day
- Best free dating apps for hooking up and relationships
- Swipe for new friends with the Tinder-like Hey! VINA app
- Survive Valentine's Day 2019 on a limited budget (CNET)
- Employees do not mentally start their work year until Valentine's Day (ZDNet)
- Great last minute Valentine's Day gifts for tech and gadget lovers (TechRepublic)