Selling Android apps or opening a general app store would put Epic in competition with Apple's App Store and the Google Play Store.
Together, Apple and Google power almost 99.9 percent of smartphones globally. But Epic could be a worthy competitor after the success of Fortnite. Since its debut in July 2017, the game has gained more than 200 million registered players and $1 billion in revenue. The company itself is worth almost $15 billion.
Epic's leverage may lie in how it handles app fees. The company only takes 12 percent of the Games Store's revenue, and app developers get 88 percent. Google and Apple take a 30 percent cut from sold apps.
The success of Fortnite catapulted Epic to the height of popularity. When the company released the game on Android, it outpaced the Google Play Store. Apple's policies have different rules for distribution.
Regardless, Epic's in-demand games and price structure make it a worthy adversary. In addition, if Google lowers its app fees in response to Epic, Apple might also bow to the pressure.
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- Epic is planning to sell games for Android devices this year and possibly expand to a general app store.
- The company's popularity from Fortnite and its lower app fees make it a potential competitor for Apple and Google.
- Fortnite season 7 may add a sword; Epic says it's not a pickaxe skin
- Fortnite's new Infinity Blade weapon proves too sharp, gets removed from game
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