A new year means a new you, and the new you is finally putting yourself out there in the quest to find love.
There are plenty of others like you, and many of them are turning to leading dating apps like Coffee Meets Bagel (download for Android and iOS) on what's come to be called "Dating Sunday" to meet their destiny.
Dating Sunday, the first Sunday of the new year, which falls on January 6th in 2019, is known for being the busiest day of the year for online dating.
"We attribute the January uptick in new users and activity on the app to two reasons," said Coffee Meets Bagel co-founder and CEO Dawoon Kang. "Number one is 'cuffing season,' when people seek a relationship during the colder months. Number two is the new year when people seek to create new beginnings."
The numbers seem to support Kang's conclusions. Forty-six percent of 2,026 surveyed Coffee Meets Bagel singles said they use dating apps more during cuffing season, and 45 percent of 800 surveyed Coffee Meets Bagel singles indicated that finding a new relationship would be a new year's resolution.
And this trend, which Kang says he first spotted as far back as 2013, only seems to be growing.
According to a recent blog post, in 2018, the company found a significant increase in new user signups and overall activity on Dating Sunday.
There was a 75 percent spike in new user signups on Dating Sunday compared to the past 30 days. There was also a 26 percent increase in activity or number of sessions compared to the previous week. Furthermore, daters were 17 percent more likely to match on Dating Sunday, compared to the past 30 days and 16 percent more likely to chat with a match, compared to the previous week.
The site found that the most popular time to sign up is 11:30 PM ET and daters are chattiest between midnight and 1 AM on Dating Sunday (local time). But are Coffee Meets Bagel users looking for love or lust in the middle of the night?
"It depends on the individuals," Kang said. "On Coffee Meets Bagel, 86 percent of our users reported looking for a long-term relationship. It's just that people are winding down and have more free time [late at night]. A similar trend is seen for media consumption with more media consumption at night."
But the spike in user activity is not just limited to Dating Sunday. Coffee Meets Bagel found that the entire first week of January is the most popular time to sign up for a dating app and that January 2 actually had the highest number of signups for the year, followed closely by Dating Sunday.
- Dating app Coffee Meets Bagel conducted a study that showed that more users sign up for and chat on the app on Dating Sunday.
- Coffee Meets Bagel co-founder and CEO Dawoon Kang credits cuffing season and users' renewed resolve to find a relationship in the new year for this surge in activity.
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