Cuffing season is upon us. For those of you whose heads have been buried in the snow, cuffing season refers to that "the weather outside is frightful, but the fire is so delightful" period when singles are typically more eager to be "cuffed," or shackled, to a significant other.
And why shouldn't they be? It's darker, colder, and wetter in the late fall and early winter, which means you're potentially spending more time indoors watching rom-coms on Netflix (Android, iOS), Hulu (Android, iOS), and Amazon Prime Video (Android, iOS), which always seem to promote the idea that couples are superior to singles.
You may also be ordering in using Postmates (Android, iOS), DoorDash (Android, iOS), and Uber Eats (Android, iOS), knowing you'll have to order for two just to make delivery minimums. Like it or not, many of us are also coming upon those sentimental holiday songs on Spotify (Android, iOS), Apple Music (Android, iOS), and Pandora Radio (Android, iOS) that always seem to promote togetherness.
Badoo (Android, iOS) wanted to know if cuffing season is really a thing, so the dating app, founded in 2006 by entrepreneur Andrey Andreev, did a little investigating within its extensive database of over 405 million users (60 million of them active each month) across 190 countries and 47 different languages.
Not surprisingly, the company found that matches increased by 105 percent for women and 67 percent for men in the winter, compared to in the summer. With this empirical evidence, it really does appear that single people are pushing harder to couple up in the winter.
But for added confirmation, Badoo went the extra mile, surveying 2,000 of its users, and 71 percent of respondents admitted they search for a soulmate in the winter months because it's the most romantic season to date. And who can blame them when there's ice to skate, snow angels to make, and lit fireplaces to snuggle up next to with hot cocoa?
But whether you're a romantic looking for "the one" or not, the tendency to link up in the late fall and early winter may be beyond our control. It's actually a genetic imperative, according to Claire Stott, Badoo's in-house dating expert.
"There is some science to this," she said. "In our hunter-gatherer days, people who coupled up in the harsh winters had better survival rates due to additional help in food resourcing and so on... Much like today's equivalent of sharing a Deliveroo and splitting the cost."
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- Dating app Badoo conducted a study that showed that Badoo matches increased by 105 percent for women and 67 percent for men in the winter or "cuffing season," compared to in the summer.
- Badoo also surveyed 2,000 of its users, and 71 percent of respondents admitted that they're more likely to search for a significant other in the winter months.
- The need to couple up in the winter may be a biological imperative that goes back to our hunter-gatherer days, when couples had better survival rates in winter due to additional help in food resourcing.
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