If you're looking for an alternative to ride-sharing giants Uber (download for iOS or Android) and Lyft (download for iOS or Android), HERE Mobility just announced the SoMo app (download for iOS or Android) at CES 2019.
SoMo lets you plan, book and coordinate your next ride, whether with public transit, subway, limo, bus or taxi, all in one app. Riders can choose transportation for one trip, like a wedding, or recurring trips, like commutes or carpools.
Instead of bouncing between apps, you can invite your friends and family, share ride details, get real-time ETAs and more through SoMo.
The app combines elements of event planning, calendaring, social networking and navigation apps for the most effective experience when creating a Gathering, an event defined by location, time, attendees and intent. Users can also discover Gatherings happening nearby with SoMo.
According to a study published in McKinsey Quarterly, 50 percent of ride sharers said social experience is a key motivator for sharing rides.
"Just as platforms like LinkedIn, Airbnb, and Facebook have leveraged social connectivity, SoMo taps into the power of social networks to reimagine the future of transportation," Liad Itzhak, senior Vice President of HERE Mobility said in a press release.
You can also use the app if you plan to use your personal vehicle.
Potential riders can accept or decline a ride, like they would with a calendar invite on Google, for instance. If it's a recurring event, like a carpool, riders can take turns driving, and SoMo will optimize the route in turn.
In addition, SoMo provides turn-by-turn navigation and real-time traffic updates. To keep drivers focused on the road, the app sends updates to other passengers in a Gathering about the driver's location and ETA.
"SoMo is the bridge to today's sharing economy," Itzhak said. "Consumers should have freedom of choice in how and with whom they travel. That's why SoMo brings people together based on common social interests and mobility demand, whether they're traveling to a holiday party, basketball practice or a Beyoncé concert."
SoMo's goal, along with getting you where you need to go, is to shake up the current mobility market monopolization. A dominated market can mean trouble for riders and drivers, according to HERE Mobility, often leading to higher fares, poor working conditions and the exclusion of small businesses.
So far, SoMo has expanded to 1.4 million vehicles in more than 350 cities like Los Angeles, Amsterdam and London.
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- The SoMo app lets you plan, book and coordinate your next ride, whether with public transit, subway, limo, bus or taxis, in one app. Riders can choose a single trip like a wedding, or recurring trips like commutes or carpools.
- SoMo's goal, along with getting you where you need to go, is to shake up the current mobility market monopolization by Uber and Lyft.
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