The popular dating app Tinder (iOS, Android) teamed up with Rock the Vote again to encourage its users to register to vote. With the 2018 midterm elections in US drawing closer, Tinder wants to increase the turnout and political participation in young users.
Tinder says its user base, mostly comprised of 18 to 24 year-olds, are capable of mobilizing young voters.
"Whether you vote left, right, somewhere in between, or far outside, your vote counts," Tinder said in its blog.
The company noticed many of its users talking about shared political interests during the 2016 election and launched the Schoolhouse Rock themed "Swipe the Vote." More than 15 countries could swipe about issues regarding climate change, immigration, and reproductive rights.
"Swipe the Vote" essentially makes sure that you match with the candidate who most closely represents your ideals. In the app, tap the "Swipe the Vote" card and swipe right or left depending on your stance on a topic.
Once you match with a candidate, you can learn more about them by tapping on their name. If you're in the US, you can also find the location of your polling place.
Tinder plans to share "fun facts" in the app during election season like voter registration volume and stories from previous and upcoming elections. Facts will pop up about two or three times a week.
Other large platforms are working to drive voter turnout as well. Instagram, Twitter, Google, Snapchat, Lyft, and others have launched campaigns to get their users thinking about election season and becoming responsible citizens who vote.
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- Tinder and Rock the Vote are relaunching "Swipe the Vote" in hopes of getting more of the app's young users to register to vote.
- "Swipe the Vote" pairs you with a candidate depending on how you swipe on issues relating to the election.
- West Virginia pioneers voting from an app for 2018 midterm elections
- The best alternatives to the Google News mobile app in 2018
- Google launches 'Tell me something good' to change the direction of news
- News With Friends is a new app that's joining the fight against fake news
- YouTube removes Putin critic's ads prior to vote (CNET)
- Blockchain voting: Can it help secure our elections? (ZDNet)
- How political campaigns use big data to get out the vote (TechRepublic)