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It's safe to say that memes are one of the best parts of the internet. They're everywhere and can reference almost anything. Entire Facebook groups, text threads and Pinterest boards are devoted to memes. It's not uncommon if you have a bad day, to ask your friends on social media to send you memes.

It makes sense, then, that Facebook would try to regain popularity with teens by creating a LOL app for aggregating memes,.

The app, which is still in testing as first reported by TechCrunch, will feature a feed of memes and GIFs pulled from News Feed posts and top meme Pages. The content is organized by topic like "Animal," "Fails," or "Pranks."

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LOL is reportedly designed like Snapchat's Discover tab, as users can scroll through the content similar to navigating Instagram Stories with share and react buttons underneath.

"We are running a small scale test and the concept is in the early stages right now," a Facebook spokesperson confirmed to TechCrunch.

Those testing LOL are using it under the Facebook Watch tab. The company said the app isn't replacing Watch and it remains to be seen whether LOL will live in Facebook or as a standalone app.

LOL is Facebook's latest attempt to bring back younger users after a mass exodus last year. The privacy fallout from the Cambridge Analytica scandal has also damaged the company's reputation.

Previous additions like Facebook Dating, Lasso and adding songs to profiles failed to make a difference.

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Takeaways

  1. Facebook created the LOL app to try and regain popularity with teens. The app creates a feed of memes from the News Feed and top meme Pages.
  2. LOL will let users scroll through memes, similar to navigating Instagram Stories, with share and react buttons underneath.

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Shelby is an Associate Writer for CNET's Download.com. She served as Editor in Chief for the Louisville Cardinal newspaper at the University of Louisville. She interned as Creative Non-Fiction Editor for Miracle Monocle literary magazine. Her work appears in Glass Mountain Magazine, Bookends Review, Soundings East, and on Louisville.com. Her cat, Puck, is the best cat ever.