In San Francisco this morning, Apple unveiled its latest iPhone 6s, updates to the Apple Watch, a new Apple TV, and a wide-body tablet named the iPad Pro. With the new electronics comes new software, including iOS 9 and WatchOS 2 (both due September 16), El Capitan (possibly coming September 30), and TvOS and an app store for Apple TV (October). Apple's fall line highlights the path the company hopes to take into the living room and the enterprise.

iPhone 6s and 6s Plus

The new iPhone 6s and iPhone 6s Plus are follow-ons to last year's models, which moved Apple into the world of outsize phones with 4.7- and 5.5-inch screens. The "s" editions come in the same sizes but feature a 90 percent faster CPU and 3D Touch, which offers a broader range of ways to interact with your apps.

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3D Touch. The new phones have a pressure-sensitive screen, building on the Force Touch technology that Apple included in its latest MacBooks and Apple Watch. With 3D Touch, taps and presses trigger different actions, such as bringing up contextual controls or allowing you to peek or pop into an application without launching it.

Cameras. The 6s and 6s Plus include an updated 12-megapixel iSight camera on the back that can also record 4K resolution video. The updated FaceTime front-facing camera can capture 5-megapixel HD pictures and has an improved True Tone flash. These enhancements will deliver photos with improved depth of field, exposure, lighting, and coloring.

Live Photos. Get moving pictures without video. By default, when you snap a photo, the new phones will capture a second and a half of action on either side of the image, creating Live Photos. When viewing your photos, press on one to see a snippet of motion and sound. Facebook's app will start supporting Live Photos later this year.

iCloud price drop. To ease the cost of storing those 4K videos and Live Photos, Apple has reduced its cloud storage pricing by half. So if you need more storage than the free 5GB currently provided, you can buy an additional 50GB for 99 cents per month or 200GB for $2.99 per month.

Android migration. Apple's Move to iOS app is coming to the Google Play Store to help Android users transfer data from Android devices to a new iPhone or iPad.

Availability. iPhone 6s preorders start September 12, and the new models -- in gold, silver, space gray, and new rose gold metallic finishes -- will ship September 25. Prices start at $199 for the iPhone 6s and $299 for the iPhone 6s Plus. The iPhone 5s is now free with a contract, the iPhone 6 is $99, and the iPhone 6 Plus is $199. For those who prefer monthly payments, Apple offers a 24-month plan starting at $27 a month. A new iPhone Upgrade program, available through Apple's retail stores, lets you buy a new iPhone annually, with monthly payments starting at $32.

iPad Pro

"How can we take the iPad even further?" Apple CEO Tim Cook asked the crowd, and then answered his own question, unveiling the iPad Pro. The new 12.9-inch Retina display iPad Pro is designed for the professional and is as much about content creation as content consumption.

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Going big. The iPad Pro's width matches the iPad Air's height, and inside is the new A9X chip, which Apple claims makes the Pro faster than 80 percent of portable PCs shipped in the past year. Apple designed the iPad Pro to be a professional tool and will offer two input devices to support it. The Smart Keyboard is a fabric cover with a built-in keyboard that attaches to the iPad Pro's Smart Connector, which carries power and data and will be able to connect to third-party accessories. The Apple Pencil is a stylus that detects position, tilt, and force with low latency, Apple said. A four-speaker audio system will make the device as impressive sonically as it is visually.

Apps for the iPad Pro. Adobe unveiled a collection of Photoshop companion apps, including retouching app Photoshop Fix, designed specifically for the iPad Pro. Adobe said the new apps will ship in October.

iOS 9 integration. Slide Over, Split View, and Picture in Picture give you new ways to multitask on iPad. New QuickType features make formatting and text selection easier and put shortcuts at your fingertips, as does the new Shortcut Bar. You'll also find convenient editing tools and a handy new way to select text with Multi-Touch gestures.

Availability. The iPad Pro will come in silver, gold, and space gray and will start at $799 for a 32GB model. The Apple Pencil will cost $99; and the Smart Keyboard, $169. All will be available in November.

Apple TV

Apple's digital media player, first released in 2007 and seemingly forever on the verge of becoming the next big thing, took a large step today toward becoming an essential part of the living room. "We believe the future of TV is apps," said Tim Cook, and to that end he invited developers to design new ones on Apple TV's new operating system, TvOS.

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App Store. A new App Store for Apple's set-top box will sell apps and games from third-party developers. The App Store will look and behave very much like Apple's other storefronts, such as offering charts and categories.

The Siri Remote. The new Bluetooth-based remote control for the Apple TV will have a glass touch surface across the top third of the device, allowing you to swipe across apps and navigate through menus and movies. If you prefer voice to touch navigation, the remote includes a Siri button. Press it to ask Siri to search across multiple entertainment apps, like Netflix and HBO Now, and navigate through shows and movies. With a built-in accelerometer and gyroscope, the remote will double as a game controller. But with the multiplayer feature, anyone with an iPhone or iPad can jump in the game, too.

Availability. The next generation of the Apple TV will ship in October and start at $149. Current Apple TV owners will be able to get the new TvOS in October as well.

Apple Watch

Although Apple Watch shipped just five months ago, Apple showed off a significant update to the OS and more design options.

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WatchOS 2. The next version of the Watch OS will let you run third-party apps natively on the watch, gaining access to the Digital Crown, Taptic Engine, heart rate sensor, accelerometer, and microphone. The Time Travel feature will let you rotate the crown to see your past, present, and future schedules.

New looks. Apple showed off a fall collection of bands in vibrant and muted tones, new faces, a Product Red band, and custom bands and watch faces created by Hermès.

Availability. WatchOS 2 will be available September 16; the new design options arrive in October.

Joshua Rotter is a copy editor for Download.com and covers iOS.