Steve Jobs thinks that HTML5 is the future of media-rich content on the Web, and eventually he might be right. But Web designers and their clients are working with Flash now, so to address this schism between the two, Adobe Labs today unveiled a new free tool called Wallaby that will convert Flash into HTML5.
Originally demonstrated at Adobe's MAX 2010 conference, the conversion process is currently workable but rough, said Adobe Flash Professional Senior Product Manager Tom Barclay. "HTML5 will be an important technology for banner ads and Web publishing," he said but cautioned that Flash is heavily used by developers, especially games that require complex interactivity.
With standards on HTML5 still in development, Adobe is positioning itself here with a leg up on easing the transition for developers who will inevitably have to use both technologies concurrently, at least for the foreseeable future.