Reinventing your in-store shopping experienceCurate the things you love and dont want to forget while you are shopping in any retail store with the ili! - i love it mobile app that also lets you share what you love and buy what you want. Our mission is to unite physical and digital retailing into one seamless experience that is fun, engaging and offers unparalleled personalisation and flexibility, for you.So, how does ili! make in-store shopping better for you?We all love the experience of shopping in-store, being able to try things on for size; to see and feel them before we buy and spend great times with our friends. And we know the convenience and seamless experience of online shopping is also something you really value. Well, what if the best parts of your two favourite ways to shop were combined? That'd be pretty exciting!With ili!, you can browse in any of our partner stores and while you touch and feel and try things on, you can choose to add all the things you like to your personalised curated collection simply by scanning the products barcode. The great thing about it is you can find out more about your products, share them on social media and get feedback from your friends. Best of all, you can decide to buy at any time, directly from your collection without having to locate the item again online or go back to the store. And you dont even have to be in an ili! partner store to curate the things you love, because you can also curate by taking a photo in any retail store so you can always remember that special find; and there is so much more. ili! makes shopping hassle-free, so you can get on with doing more of the things you love. ili! brings you a whole new shopping experience, wherever you are.- ili! Partner Store curate, enquire, discover, share, comment, buy- Non-ili! Partner Store Curate, comment and share and we will do our best to get them on-board so you can do so much more.- Digital and print media you can do the same things you can do in the ili! or non-ili! partner store.Feel free to request for your favourite store to become an ili! Partner Store and we will do our best to get them on board.