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In the latter category, one of the implicit objectives is to form professional relationships that may boost one's future business and employment prospects. Professional networking can be defined as a marketing tool or a marketing method that helps us to create new opportunities, share knowledge and find new ideas through networks of like-minded business people. It can be very helpful to share information by utilizing a business network of a group of business owners and/or employees with common interests and goals. People trust preferentially people they know already, either directly or through another trusted person. This means that gaining that trust with new people is much easier when you have a strong network. A professional network is some sort of connected community of people, whether it's an online community.