The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Extentia Information Technology:
This is the first version of the iEasyAlarm. We know this app can be way better, but we primarily wanted to check out the new multi-tasking feature of iOS! This initial version of iEasyAlarm is exactly that - an easy alarm that allows you to select an alarm sound, and se your wake up call. The all-important snooze feature is present, along with the no-frills alarm functionality. About iXtentia: iXtentia is a division of Extentia Information Technology that focuses on Apple and mobile technologies. Established in 1998, Extentia is a global software development and consulting organization delivering IT solutions to clients throughout Europe, North America, and the Asia Pacific region.