OverviewThe i-Memory features a bi-directional Lightning and USB connector for Apple iOS storage expansion with universal content access and portability. It is fully certified for iPhone, iPad, and iPod, allowing data transfer between them and PCs with plug and play ease. From songs to Ultra HD 4K files, users can move data free from network bandwidth or internet availability limitations. Even today, convenient and spacious physical storage is faster and more reliable than online storage, and works anywhere so youre always in touch with content. Key Features: 1. Comprehensive media format supportThe i-Memory supports nearly 40 popular media formats. For video, these include MOV, MP4, AVI, WMV, RMVB, and MKV, among others. All major audio standards are supported, alongside JPG, BMP, PNG, GIF and other image formats. i-Memory compatibility extends to the RAW file extension, leading to optimal content coverage and seamless access. 2. Camera Roll backupKeep snapping pics and capturing videos with your iPhone without worrying about on-device space running out. Quickly back up your entire Camera Roll to the i-Memory to free up capacity on your iPhone. This is especially useful while on vacation or at special events and whenever uploading to cloud storage isnt feasible. The spacious i-Memory is there when you need it. 3. Intuitive content managementWe include the i-Memory app for user friendly management of all content stored on the UE710. The app works on iPhone, iPad, iPod, enabling access to documents, videos, music, and photos. Check available storage, copy, delete, rename, and preview content of videos and photos: all through a simple and fast interface.