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Founded in 2003 in Munich, Germany by current CEO, Thomas Alt and current CTO, Peter Meier. Metaio, as a company, was created from an initial project with Volkswagen and later receiving a German grant with which the founders bootstrapped their enterprise. In 2005 metaio released the first end-consumer Augmented Reality application called KPS Click & Design, allowing users to place virtual furniture into an image. Metaio then released their Unifeye Platform offering third parties the opportunity to create commercial AR solutions. In 2006 metaio released the first browser plug-in for web-based AR applications and shortly thereafter, launched the first fully integrated AR app for mobile devices and the first print/web campaign followed by the release of the mobile AR browser junaio. In 2011, metaio won the ISMAR Tracking Competition for the world's first mobile 3-D tracking solution.