Forté CRM Ltd is a wholly owned subsidiary of FAB Software Ltd located in Christchurch, New Zealand. FAB Software was established in 1994 primarily developing software for the financial services industry. It was founded by Brendan Canton, Jonathan Hull and Scott Hamilton-Hill. In early 2004 work began on the next generation product - Forté. The approach taken was to design a general CRM tool that was modularized so industry specific needs could be quickly and easily written. Also in 2004 FAB Software merged with Nozicle Ltd, and the technology developed by Nozicle was merged into the Forté software products. Nozicle founder, Dr Jonathan Robinson, became the forth director or FAB Software. Forté CRM Ltd was established to market and promote the Forté range of software products developed by FAB Software.
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