Apps in My Pocket is a start-up company based near London in the UK. Its director, John Friend, has over 20 years' experience in designing user interfaces. He began developing on NeXTSTEP (the forerunner to Mac OS X) in 1991.
The company is founded on the belief that the iPhone represents a new-wave of handheld computers that will become even more popular than the PC over time. Apps in My Pocket is devoted to creating great apps for devices that fit in your pocket.