If you want to run a news website, there are two main ways to pay the bills: ad revenue or subscriptions. Ads are the easier path, because it doesn't require the reader to sign up for anything, and you can pitch it as something that's free to use at any time. But with a small number of companies controlling the vast majority of the internet ad economy, more news publishers are turning to subscriptions to achieve long-term stability.
While Macs and the iPod may have pulled Apple from economic trouble in the late 90s and early 2000s, iPhones and their related services have been the company's major source of revenue for several years. Relative to the annual revenue produced in Apple's iOS division, its laptops and desktops are practically a side project, and MacOS has rarely enjoyed double-digit market share versus Windows.
So if you want to keep MacOS, Macbooks, and iMacs in the portfolio for the long haul... Read More »
If you've been observing the continual chain of debacles at Facebook since the Cambridge Analytica scandal started making headlines in 2017, then you've probably picked up a lot about how the social network's advertising model works. For those who haven't, there are generally two kinds of ads: Those that induce demand for a product, and those that respond to a perceived demand.
The kind that responds to demand needs a lot of customer data to make accurate guesses about a... Read More »
While Google Docs has risen to become one of the most popular word processors around, there's more to it than what you can do with a keyboard and mouse. The app for iOS and Androi has a number of interesting tricks up its sleeves -- and a few unexpected limitations that you won't find in the web app version that's optimized for internet browsers.
Let's show you how to make yourself look like a Google Docs wizard, no... Read More »
When the Epic Games Store launched at the end of last year, one of its promises was to give away one game every two weeks throughout 2019. It was and is an effective way for a game store to generate some headlines -- and you arguably need all you can get when Steam has such an oversized presence in the PC game marketplace.
So far, Epic Games doesn't seem to have had much trouble holding up its end of... Read More »
When you install an add-on in your web browser, it may ask permission to access certain personal data, like what websites you visit now and which websites you've visited in the past. These add-ons are supposed to only ask for the data that's essential for them to function, but we've seen instances within the last year where Google and Mozilla have had to shut down add-ons over privacy issues, sometimes individually, and sometimes in batches.
And according to a... Read More »
It's fair to say that Google Docs has taken big slices out of the market that Microsoft Office used to utterly dominate. For one, Google Docs is free. But it's a polished product in its own right, with a streamlined and intuitive interface, solid collaboration tools and a presence in the cloud that lets you access Google Docs within a web browser from almost any phone, tablet or PC that has an internet connection.
That said, word processors inevitably add more... Read More »
When you have a text-based conversation on a social network like Facebook or Twitter, there's a variety of ways that the platform can display the back-and-forth flow of your interactions. One method is called "nesting," where an indent communicates to the user that a given comment or question is a direct response to the one right above it.
It's getting ever more difficult for AT&T customers to find themselves outside of Wi-Fi range.
Thanks to an expanded Wi-Fi roaming agreement with Boingo Wireless, AT&T is now offering subscribers a seamless and complimentary Wi-Fi connection at 80-plus locations nationwide, including airports, military bases and additional venues featuring Boingo's Passpoint-certified networks.
"Boingo's Passpoint footprint allows us to connect millions in more locations than ever, making it easier for travelers and troops to talk, text and stream over Wi-Fi," said JR Wilson, AT&T's... Read More »
If you want to create some safety measures to protect your important files, putting them in the cloud confers a number of advantages: You can access these files from anywhere, on a variety of devices; share and sometimes collaborate in real time; and restore files if something happens to your computer or its storage devices.
So with Google Drive as the biggest consumer cloud storage service around, we've been spending some time helping the uninitiated familiarize themselves with its capabilities, starting with the free Google Backup and Sync desktop app,... Read More »