Yahoo's Blueprint yields a Buzz

Yahoo releases the latest widget for Yahoo Go to be made on its newly ballyhooed developer's platform.

Updated at 11:50 am on 9/16/08 to clarify the role of Blueprint.

Yahoo Buzz

Yahoo isn't wasting time advertising Blueprint, the seasoned mobile development platform that received renewed attentions in San Francisco last week at CTIA 2008. On Tuesday, the company released the most recent fruit of Blueprint's labor, a widget for the mobile application Yahoo Go (review) that peddles Yahoo Buzz, its Digg-like social news service.

From the Yahoo Buzz widget, social newshounds can access a summary of top stories voted on in the previous twelve hours by Yahoo users' popular vote. They'll click for a list of headlines, click again for an image and the low-down, and click a third time to follow links to a mobile browser page with the full story.

While the Buzz widget may have been developed on Blueprint, most users will be more interested in the widget as an alternate news source on Yahoo Go that will rival third-party news widgets and Yahoo's own mainstream and entertainment feeds.

The mobile application Yahoo Go primarily serves as Yahoo's hub for the rainbow of its services--e-mail, headline and sports news, Flickr, weather, maps, and search--though Yahoo has made efforts to open content to outside publishers by inviting developers to create a widgets gallery and by furthermore inviting mobile users to add RSS widgets of their favorite sites. There are some respectable widgets in the public gallery, including Wikipedia, eBay, MTV News, and social networks Facebook and MySpace; however, the gallery is a mere thumbprint by Facebook and iPhone app standards.

You can add the Yahoo Buzz widget to Yahoo Go by searching the widget gallery from within the app or by browsing the Yahoo category. iPhone users can also access Buzz from an optimized site independent of Yahoo Go, not yet a native iPhone app.

About Jessica Dolcourt

Jessica Dolcourt reviews smartphones and cell phones, covers handset news, and pens the monthly column Smartphones Unlocked. A senior editor, she started at CNET in 2006 and spent four years reviewing mobile and desktop software before taking on devices.