iPhone on the way

The latest ads from Apple show off more of the iPhone's features, and Jason is (predictably) falling for the hype machine.

Apple iPhone
The iPhone lets you surf actual Web pages. (Credit: CNET Networks)

If you read any of the Mac news sites, you probably already know the official release date for the iPhone is June 29. With the release only three weeks away, Apple has been ramping up the hype with three new commercials showing more of the iPhone's features.

I have to admit, for my part, the hype is doing its job. The latest group of ads show off the versatility of the iPhone using a number of its features together. My favorite is the one entitled "Watered Down." In this ad, you get a brief look into what it's like to surf the Internet using Safari on the iPhone. The point of the ad is to show how the iPhone doesn't give you a watered-down version of the Internet like other devices; you get to browse actual Web pages, zooming in on the stories you want to read. Like all the iPhone ads, at the end we're delivered back to reality with an incoming call--lest we forget, it's still a phone.

With the World Wide Developers Conference starting next week, we are sure to hear (and see) more about the iPhone. There are also plenty of rumors that more Mac OS X Leopard details will be let out of the cage at the conference. Maybe I'm too much of an Apple (and iPhone) fan, but I can't help but be excited at the new technology.

What do you think? Is the iPhone hype working its magic on you? Are you going to buy the iPhone when it comes out? Are you going to wait and see what it's really like before passing judgment? Let me know in the comments!

About Jason Parker

Jason Parker has been at CNET for more than 13 years. He is the Senior Editor in charge iOS software and has become an expert reviewer of the software that runs on each new Apple device. He now spends most of his time covering Apple iOS releases and third-party apps.