NOTE: The first release of World2ones mobile app for offers and discounts from local merchants provides offers that are currently only available in Atlanta and Lansing. Many more cities and towns will be added through the coming year.The World2one iPhone app is the place where you invite your favorite local merchants who participate in the World2one ecosystem to regularly make their best offers to you for their products and servicesand you remain totally anonymous. You simply create a username and password to get started (youll stay anonymous even to World2one as no email address, phone number, address, etc. is required). Once youve started, your My World becomes the place where you collect your favorite local merchants and always stay informed of their latest offers. You can add new participating local merchants into your My World with a click whenever you encounter them around the web; by scanning the merchants World2one enabled QR code in a print advertisement, or even while visiting the merchants actual physical location.You can also discover new merchants in your area by selecting the Nearby feature and selecting the category of merchant you wish to learn about: Food and Drink; Retail and Services; Health and Beauty; Activities; and Travel. These discovered merchants can then be added to the your My World collection with one click so that you regularly see all offers and discounts for these merchants in your My World.Local merchants are encouraged to vie for your business by creating special offers and discounts that might state a particular day and hour that the discount can be used or the number of customers that can use the offer. Customers are able to use the offers only when they are physically at the merchants location, at which time the customer can show the offer to the merchant and receive the discount. For the customer, using the World2one iPhone app and using a merchants offer is TOTALLY FREEno payment up front, simply pay the merchant for the discounted item you purchased.