The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From New Balance Athletic Shoe:
NYC is about to get a whole lot faster. Play the only game in the app store where you can win a 14k Gold Baton valued at $20k from New Balance, NYC.New Balance has arrived in New York and wants you to make excellent happen by finding, snagging and redeeming digital batons released daily throughout NYC. Out runOut wit And Out-everything other players to get batons and make it back to New Balance, New York where your rewards await. What You Can Win: Exclusive New Balance New York shoes (for your first baton redeemed) $75 New Balance Gift Card (for batons 2 5 redeemed) A 14k Gold Baton, Valued at $20k (to the player who redeems the most batons!)Game Features: Pick up digital batons at drop locations. You can see them in your Game Map view. Grab them off other players phones who have them by getting close enough (within 100 ft). Stay far enough away so they cant grab yours. Get to New Balance New York at 20th & 5th and validate your baton. Game Map view shows batons and participating players. The player who returns the most batons to New Balance, NYC wins the 14k Gold Baton. Work as a team with your friends to go for the Gold by handing off batons to each other. The game ends on September 10th, so get started now!Download the app to start making excellent happen.To view the official contest rules visit www.newbalance.com/nycThis contest is in no way sponsored, endorsed or administered by, or associated with, Apple, Facebook or Twitter. You are providing your information to New Balance and not to Apple, Facebook or Twitter.