The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From NBC Universal:
Universal Sports Mobile: Universal Sports provides year-round coverage of Olympic sports and athletes including video highlights, news, slideshows, TV schedules, & event coverage. Catch all the action from cycling, figure skating, gymnastics, rugby, marathons, skiing, snowboarding, swimming, track and field, triathlon & a lot more on Universal Sports.The application includes: * Video: Best highlights from the world of Olympic sports* News: The latest news, features and recaps from all your favorite Olympic sports* Photos: Photo galleries, including the best of the week, from your favorite Olympic sports * Event Schedules: Sport-by-sport schedules of upcoming events * TV Guide: Programming guide for the Universal Sports TV Network so you never miss a programPlus you can share links to your favorites articles via e-mail, facebook and twitter. With our complete, ongoing coverage, Universal Sports Mobile is the best way to take the entire world of Olympic sports with you wherever you go.