The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
From UMA Productions, LLC:
Make personalized video e-cards with your family photos!UmaCards helps you to create personalized video e-cards, with the faces of your family or friends built-into the card. Your UmaCard is a short video, and you can share it easily via texts, email, or on social media.Give UmaCards a photo of your family or friends. UmaCards will extract the face images of everyone in the photo and automatically place those faces on various themed objects in your card. You can either use a photo you already have, or take a new one with the camera on your phone. UmaCards lets you select card themes for holidays, birthdays, and other special occasions. Each card theme has several optional backgrounds you can select, as well as themed music that you can add to your card.UmaCards requires iOS 7 and will run on iPhone 4 or newer.