The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
From Hitron Systems:
TiveCloud is a cloud-based video monitoring service that makes it easy to stay connected with places, people and pets.TiveCloud allows you to connect to remote IP Cameras, Video Servers, DVR or NVR, with this, possible to watch live video and control pantilt as well as zoom function if devices support these functions.