Thread brings caller ID to life. Thread not only shows you who is calling, but also displays the caller's latest Facebook and Twitter posts and your most recent texts and emails with them, giving you greater context for the call. Think of Thread as providing a "Cheat Sheet" of relevant and updated information about the person who is calling. Additionally, you can view images, full content and respond to SMS, email, Facebook and Twitter all within Thread, no longer do you have to go to multiple applications to perform these functions. Thread provides 3 differentiating benefits. 1) Displaying relevant content at opportunistic times. 2) Un-obstructed filtering of information by Social Network, SMS, or email. 3) A centralized homebase for communications and other social interactions. Thread pulls together the latest information from the caller's social networks, email, and SMS and delivers them seamlessly on incoming calls. Additionally, Thread integrates with Google Calendar, matching names/emails of the individuals you have meetings with. As part of your calendar alerts, Thread will display a Thread Card with the most recent social networks updates, email and SMS communications with all those participating in the meeting. This consolidated information gives you more context for the call or meeting. Thread is like an automatic briefing summary, delivering relevant information about the individual(s) when you need it most. Thread also let's you sort, filter and view information from all your contacts by email, SMS, Twitter and Facebook. Users are able to see content streams from these various sources as easy as they change a channel on a remote control. Additionally, Thread is the only app of it's kind that lets you see "pure" content streams of full text and images from Twitter and Facebook within the app, eliminating the promotional tweets and sponsored posts that clutter your Facebook and Twitter streams.