The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Jeff Rogers:
Brier Blowout Sale! Get it now 80% OFF for ONLY $1.99! Promo will be on during the 2011 Brier in London!To all competitive, novice and recreational curlers, coaches and curling fans: Download The ROG, Curling's Ultimate Stopwatch, from the App Store now!The ROG (pronounced "Rodge") is the only curling stopwatch that: is programmable; translates initial split times into curling weight zones; has a display more than twice the size of a standard stopwatch; takes into consideration different deliveries and releases of team members; has an adjustment feature for changing ice conditions; immediately predicts the final resting place of a curling rock; instantly relays how aggressively the rock must be swept(Red = Right Off!, Orange = Observe, Green = Go Hard!); can be used as a tremendous practice tool; and offers technical support and upgrades based on your feedback.Get the competitive edge over your opposition, take it with you to the Brier, or use it right in your own living room. You'll know right away whether or not the rock should be swept to make the big shot!! A "MUST HAVE" app for all curlers, coaches and curling fans!