From Craft AG:
The Independent, London, UK named "The Gentle Alarm" one of the ten best alarm clocks worldwide and the best alarm clock app.(2. November 2010) Gentle Alarm is the first sleep phase alarm clock that will reliably and gently wake you in your light sleep phase. Developed by a clinical neurologist and a worldwide first, The Gentle Alarm is an adaptive and easy to use sleep cycle alarm clock for iPhone and iPod touch. It serves to reduce stress and cortisol levels. Higher and more prolonged levels of cortisol in the bloodstream have been shown to have negative effects, such as: weight gain, overweight, impaired cognitive performance, depression, suppressed thyroid function and blood sugar imbalances, decreased bone density, decrease in skeletal muscle tissue mass and power, skeletal muscle wasting, high blood pressure, lowered immunity, decreased testosterone levels, impaired erectile function, menstrual abnormalities, fatigue, chronic fatigue, chronic pain, headache, migraine, fibromyalgia, muscle pain and poor digestion. The skin can present with symptoms such as oily skin, acne, eczema, and roughness. Elevated cortisol also decreases the skin's ability to regenerate leading to wrinkles, sagging, and impaired wound healing. Elevated cortisol in pregnant mothers influences cortisol metabolism during the baby's crucial development periods.The "cortisol awakening response" is an increase in cortisol levels occurring after awakening in the morning. To keep cortisol levels healthy and under control, Clinical Neurologist Dr. Hans Joerg Stuerenburg, M.D., Ph.D. developed an innovative adaptive stress free alarm clock, The Gentle Alarm (patent pending). Unlike the hitherto existing so-called "sleep phase alarm clocks", which need wristband motion sensors, agitation sensors or EEG headbands in order to work correctly, Gentle Alarm does not require unnecessary or cumbersome implements. Also not having to put your iPhone on your bed avoids dropping it on the floor during nights. Additionally, conventional devices often fail in practice and are unable to reliably identify the light sleep phase. The wake-up often occurs ahead of the desired wake-up time, thus forfeiting valuable sleep time. Now there's an end of it! Gentle Alarm is a new generation, reliable sleep phase alarm clock. It readjusts to your personal wake-up needs and keeps learning about you with every use. Additionally, Gentle Alarm will lead you smoothly from the deep sleep phase or dream phase (REM sleep) into the light sleep phase without you even noticing. A mere few days of use will give you your very own individual wake-up procedure. Gentle Alarm will become your very own, individual alarm clock, perfectly attuned to you (and only you). Put an end to waking up tired. Avoid aggravating, lingering dream retrospection. Instead, have Gentle Alarm wake you up smoothly and you'll rise refreshed and in shape. Give yourself a cutting edge. You will perceive improvement in performance, you'll work more focused, you will look better and improve your mood and health significantly. Go to bed without fear and indulge in the certainty that you will awake inside your light sleep phase by an individual, smooth wake-up procedure. Harness the extra dash, creativeness and creativity unleashed by this practical yet dreamlike invention. Your partner will be delighted to be able to sleep on in case you need to get up before her/him.