Telemarketing (sometimes known as inside sales or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.
The rise of telemarketing can be traced back to the 19th century telephonists, or switchboard operators. Trans-cultural hiring of switchboard operators (mostly women) became especially popular in North America throughout the 20th century, partially due to popularity gained through advertising. After the shift from public switched telephone network to computer-based electronic switching system, the job of switchboard operators gradually diminished. However, with the rise of advertising and with the popularity of the telephone use, new jobs, including telemarketing jobs, were created.
Topics that are covered:
# What Telemarketing Do For You?
# 9 Myths of Telemarketing That Simply Arent True
# Sample Script for a Telemarketing Call
# Telemarketing: Choosing Inbound or Outbound?
# What Makes for an Effective Telemarketing Call?
# Difference Between Cold-Calling and Telemarketing
# Advantages and disadvantages of telemarketing
# Have the Best Telemarketing Scripts
# 10 Telemarketing Tips for Beginners