The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
From UBM Techweb:
The official app of Tech Marketing 360: An OMS Event. Make the most out of your time at the event by using this app to:-Create your personal event itinerary-Connect with other attendees-Get sponsor/exhibitor info and view venue maps-Get info about parties and other special events-Check into booths and sessions, and rate them-Connect to your Facebook, Twitter and LinkedIn accounts (optional)About Tech Marketing 360:Tech Marketing 360 is the only event dedicated to educating and inspiring the technology marketing community. Created by tech marketers, for tech marketers, Tech Marketing 360 will combine visionary strategies with applied learning and practical tactics to help drive performance and elevate marketing's role in today's technology organizations. For more information, visit www.techmarketing360.com.