SyncNow allows you to start the HotSync process quickly with a single tap. It will also return you to the App Launcher after the HotSync is completed. Currently, you will need to launch the HotSync application and then tap on the big icon button in the center of the screen to start the HotSync process. SyncNow will remove the need to tap on the big icon button. This is a 100% increase in efficiency. Just launch SyncNow and the HotSync process will be started. And after the HotSync is done, you will be returned to the App Launcher. There is no need to tap the App Launcher. This is a 200% increase in efficiency. You save 2 pen taps. Why take double the effort when things can be done with half the effort?