The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From UMG Recordings:
DOWNLOAD. CHECK-IN. SHOW YOUR SWAG.Swag! Swag! Swag! Show off your swag in the new FREE official SouljaWorld iPhone application. Check into your favorite places and let your friends know what spots you chill at and invite them to meet up with you. This is the official app Soulja Boy created and uses to check-in to places. Keep up with Soulja Boy and see where he is checking in.Check in and collect official SouljaWorld tattoos that you can show off to others with the app, Twitter and Facebook. Tattoos include Pretty Boy Swag for the fellas, Pretty Girl Swag for the ladies and tattoos like Stacks on Deck and Gucci Bandana for everyone.Climb up the SouljaWorld leaderboard by earning swag with your check-ins and be the king or queen of SouljaWorld.