Its basically the technique for sentiment analysis using text mining (Natural Language Processing).
Social media posts can be analysed by this software. For example using this software we are able to get latest users feeling from social media related to subject. Obviously there can be hundreds or thousands posts but the software use the sentiment text analysis and can show me emotion of each entry posted by users in scale from -1.0 to 1.0. The -1.0 means that the user was terrible experience or feeling about given subject or product.
The settings allows configure the application to access particular social media using API. For more information how to configure the API, please visit our page: http://www.madartsoft.com/index.php/twitter-sentiment-text-analysis/