See your food for what it really is!
Smach helps you choose food that respects your health and principles.
Point your phone camera at any food item: Smach tells you if it is right for you and your family.
- Instantly assess how healthy a product is with intuitive information cards.
A simple traffic light color code helps you navigate food label technobabble.
- Be warned immediately when a product is not compatible with your needs and preferences: it contains your allergens or additives, it is not organic, vegetarian or vegan.
- View better alternatives for each food product then and there.
- Keep track of the overall nutritional quality of your entire shopping basket, for you and your family. A single chocolate bar won't do much damage, and neither will a single serving of broccoli transform your health. Your dietary pattern as a whole is what makes the real difference.
Use Smach when shopping with UK grocers.
Food is plentiful. Eating is simple.
Yet bad eating habits kill more people in the UK than smoking. Why is choosing food so challenging?
We do not believe that food consumers' weakness or carelessness is the cause of this appalling reality. We believe instead that the food industry has inundated the market with a disproportionately high quantity of highly processed food products, most of which contain a carefully curated combination of salt, fat or sugar that leaves a lasting and addictive taste on one's palette. Unfortunately for consumers, taste often comes at the cost of regard for health.
We do not preach or teach. Nor do we think that to make better food choices you should have to spend hours scrutinising misleading packaging or deciphering nutritional code words and cryptic food labels.
Don't let the food industry rule what you eat: use Smach and be the one who chooses!
Smach currently works with packaged foods sold in Tesco (Tesco.com). Sainsbury's, Morrisons, Ocado and Waitrose will be added shortly.