The ShopToyFair365 mobile application is the complimentary application for use before, during and after TIAs Toy Fair. A mobile wholesale commerce platform for both trade show attendees and exhibitors, ShopToyFair365 is the only social platform that enables trade show attendees to find exhibitors, brands and products while at the show. Toy Fair attendees who use the ShopToyFair365 app can look up exhibiting brands and connect with them to place orders immediately on the trade show floor. After the Toy Fair is over, users on the app can continue shopping and selling with their newly formed networks in a digital marketplace that never closes.