Marketing to Future Consumers - Savage.Z
30 January 2019, Berlin, Germany
The Official App for the Savage.Z conference.
Keeping your brand authentic, engaging, and accessible is harder than it seems. Every brand marketer knows that. Having spent the last decade fine-tuning their strategies to successfully market to the Millennials, marketers are now struggling to engage with the young consumers at the level of personalization and speed that is expected by this generation. Yet, this group is estimated to hold 40% of consumer power by 2020! If you don't have a strategy to engage Gen Z on THEIR TERMS now, you are already behind. Savage.Z, brought by marketing's leading Savage Marketing event, is where you will gain practical tips on winning with the up-and-coming generation. Diversity, purpose, authenticity, speed, hypersegmentation, and personalisation are at the forefront of successful marketing here.