Search Engine Optimization, or SEO, is a big priority for Web sites, and those running them are always looking for ways to boost their impact with the big search engines. SEOMax offers to help, but the lack of any user guidance and an unintuitive interface limit its usefulness.
The interface sports a sleek design, with large command buttons lining the top of the window. The buttons are easily recognizable and include New, Open, Configuration, and Tools, but there's no Help file and it isn't clear how to get started or how the app works. A visit to the publisher's site offered no help. It's not in English and SEOMax couldn't be found on the site. We started with the New button, which opened another window that allows you to create a new project by entering a name, description, a URL or set of URLs, and keywords you want to monitor. Again, some user guidance, even on-screen, would have been helpful to know what a project does, but the steps were straightforward. Once you create a project, some data appears for each link you entered. This includes search engine information for Google, MSN, and Yahoo. You can then save the project in text or HTML format, allowing you to easily rerun the data.
It's listed as free, but the publisher's description promises more options with the "full" version, so this seems like a trial. Despite its polished design and the fact that it's free, this tool didn't really impress us. Trying to figure out how to use it wasn't worth the time for the output we received. If you're in to SEO, you'll probably want a more intuitive tool that helps you understand how to use it and the data it provides.