The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Mobile Roadie:
Rukus Avenue is a very cool South Asian fusion record company that is based in Los Angeles, and they finally have an Iphone App. Their music is a blend of Indian and American music and has a big worldwide following. Since 1996, Rukus Avenue has continued to put out really cutting-edge music and is considered the North American pioneers of this worldwide market.Rukus Avenue artists Sandeep, Rasika Mathur, Gingger Shankar, Hoodini, Sammy Chand, and CJ, have exclusive video, music, pictures, and much more in this App. You can checkout their social networking sites, their webpages, and even post your thoughts on their new videos.For more information: Check out RukusAvenue.com