The Riffer is an amazingly simple, yet incredibly rich tool for anyone trying to generate original ideas.Whether you are an advertising executive attempting to dream up a new branding concept, an illustrator looking to design an eye catching book jacket, a screen writer all set to write a new screen play but sick of staring at the empty page, or even a marketing executive who knows how important thinking out of the box is for generating interest, then you need to start riffing!We all know that one the most intimidating things a blocked creative person can face is the tyranny of the blank page. Those situations where the more mental effort you spend trying to access the creative part of your being the further away from you your originality moves.Well, the Riffer bypasses this stage of the creative process entirely and instead of bullying the mind to create, it works by harnessing the brains innate abilities to conjur-up third party meaning from the connections made between two or more unrelated objects; and in the process creating totally unique ideas.All childrens brains are naturally creative and are filled with trillions of synapses allowing for the possibility of countless paths and links. The trouble, though, is that through habitual use of only a limited number of safe synaptic pathways over time the super computer (we all own) gradually becomes unoriginal until our innate genius is shut down and our creativity shudders to a halt.However, as well as being great ideation software the Riffer is also a mind gym that works on developing the subjective right brain thinking skills, skills such as: synthesis, intuition and creativity so that by using the Riffer you simultaneously develop your ability to generate those breakthrough ideas.How does the Riffer work?In jazz, musicians would often riff-off each others melodies. That is, base the inspiration for their own melodies on the melodic lines played by other band members, and that in much the same way is how the Riffer works.Built around an enormous library of connection-rich images and words, that at the shake of the iPhone are randomly displayed in groups of 2 (or 3), the Riffer acts as a stimulus to the right-brain causing it to riff-off the images, creating associated ideas, links and metaphors, with startling ease.By using the Riffer generating new and inspired ideas is not a mental effort at all, but a wonderful alchemy, a natural by-product of Riffing, as effortless as dreaming.The Prompt ButtonThe prompt button is just what it says it is. Designed to help you think out of the box. Try to wear different hats..Example Combine in as many ways as you can Think of a sentence using the two words, Think of a story title using the two words think like a surrealist painter think like Carl Jung Write a rock song Think like a European art film maker Think like Davinci Write a haiku Fashion designer -Uses of the Riffer!Consulting the Riffer is like consulting the oracle or the I-Ching.Use Riffer by itself if you want to develop any original ideas or if you feel your creative edge is slipping and you just want to work out at the creative right brain mind gym.so next time you want to get your head out of a box or develop the latent creative genius you know is inside you reach for the Riffer the ultimate in ideation applications.