This tool has been developed for the Marketing-Communications business.It is meant for:- Advertisers,- Agencies (all kinds),- Media owners,- Students and- Data Suppliers.ReachApp adds up the reach for all touch points (media and other channels) in your advertising campaign. It estimates the Total Net Reach and Overlap of the whole campaign.In one screen you select the touch points for your plan. In the following screen you fill in the reach per touch point. ReachApp instantly shows Total Net Reach and Locus (Duplicate Reach) in the same screen.ReachApp works for traditional and digital media, as well as other touch points like promotions, experiential, PR, packaging etc. In total there are now 32 touch points to select from.
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+ Separate screen for selecting touch points.+ Clear workflow with Select and Input screen.+ All 32 touch points can now be selected for one plan, the maximum in ReachApp 2.0 was 9.+ Touch headers in Select and Input screen for instructions and information.+ Touch touch point icons for more information and instruction.+ Input of reach per touch point with slider is now per 5%, in order to make it quick.+ For precise input of reach, per 1%: In the input screen, tap the reach number for each touch point.+ Nu ook in het Nederlands! Added the Dutch language! Only if your iPhone or iPad settings have selected Dutch as language in "Language and Region".